Regal Wholesale has announced an official partnership with Diversey Pro Formula, a provider of professional cleaning and hygiene solutions.
This collaboration marks a milestone in Regal’s mission to expand access to trusted, high-performance hygiene products across the UK.
Based in a 45,000 sq ft warehouse in Bromborough, Regal Wholesale has been a family-run business for over 40 years, supplying branded paper, hygiene and household products to wholesalers and resellers in sectors like foodservice, healthcare, education, and facilities management.
Through this official partnership, Regal Wholesale is bringing Diversey Pro Formula’s cleaning solutions to a wider customer base across the UK. Regal has already seen consistent year-on-year growth in sales of Pro Formula products, with 2025 performance already ahead of expectations.
“We’re absolutely delighted with the growth we’ve seen through our partnership with Diversey Pro Formula,” said Lee Bindley, buying manager at Regal Wholesale. “The quality of the range, combined with our distribution expertise, has created real momentum. We’re excited about the opportunities ahead and look forward to building on this success together.”
Karen Herbert, Pro Formula consumer brands national account manager added: “We are excited to partner with Regal Wholesale to expand our reach and provide customers with reliable access to our professional cleaning solutions. Regal Wholesale’s commitment to quality and customer satisfaction aligns perfectly with our values, and we look forward to a successful collaboration."
Regal Wholesale has announced an official partnership with Diversey Pro Formula, a provider of professional cleaning and hygiene solutions.
This collaboration marks a milestone in Regal’s mission to expand access to trusted, high-performance hygiene products across the UK.
Based in a 45,000 sq ft warehouse in Bromborough, Regal Wholesale has been a family-run business for over 40 years, supplying branded paper, hygiene and household products to wholesalers and resellers in sectors like foodservice, healthcare, education, and facilities management.
Through this official partnership, Regal Wholesale is bringing Diversey Pro Formula’s cleaning solutions to a wider customer base across the UK. Regal has already seen consistent year-on-year growth in sales of Pro Formula products, with 2025 performance already ahead of expectations.
“We’re absolutely delighted with the growth we’ve seen through our partnership with Diversey Pro Formula,” said Lee Bindley, buying manager at Regal Wholesale. “The quality of the range, combined with our distribution expertise, has created real momentum. We’re excited about the opportunities ahead and look forward to building on this success together.”
Karen Herbert, Pro Formula consumer brands national account manager added: “We are excited to partner with Regal Wholesale to expand our reach and provide customers with reliable access to our professional cleaning solutions. Regal Wholesale’s commitment to quality and customer satisfaction aligns perfectly with our values, and we look forward to a successful collaboration."